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Product Showcase Set UpOct. 13
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Registration Open - Day 1Oct. 14
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Product Showcase Set UpOct. 14
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Product Showcase and Flatwater Demo TimeOct. 14
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Welcome & State of the Industry: Charting the Path Forward
Stig LarssonOct. 14
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ACA Instructor Update – Cross Currents Leadership
Jeff AtkinsOct. 14
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Who's Paddling?
Oct. 14
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Building a Stronger Paddlesports Ecosystem
Jason Eccles, President Branches LLCOct. 14
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BREAK
Oct. 14
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Presenter's Guide to Paddlesports Safety - Kayak - Skills based on the American National StandardOct. 14
Event PTC Colab 2026
starts on
Oct 13, 2026, 11:00:00 AM
(US/Central)
AI: Cutting Through the Hype — Where It Is, Where It’s Going, and How to Use It Before It Disrupts You
Industry Knowledge and Best Practices
Location: Conference Room A&B
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10/14/26, 2:00 PM
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10/14/26, 2:45 PM
(US/Central)
(45 minutes)
Eddie Soehnel
Futurist
Eddie Soehnel
Futurist
AI has moved beyond novelty, but many people are still trying to determine what is real, useful, and worth their time. This workshop will provide a practical overview of where AI is now, where it is going, how it could disrupt legacy businesses, and how you can use it today to save time, reduce costs, and create new revenue opportunities.Drawing from my own experience using AI to reshape my professional and personal life, I will give participants a clear starting point and practical tools they can take back to work.The learning will continue through weekly virtual build sessions where members can bring real business challenges and develop useful AI workflows and automations. We will anonymize and publish reusable versions on PaddleNET.earth, helping the PTC become an active test bed where members learn, build, share, and deploy emerging technologies together.
Session is facilitated by Jason Eccles, President Branches LLC