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  • PTC Gold Standards Self-Assessment Tool for Brands and Manufacturers

Build your roadmap

The Paddlesports Trade Coalition is building a shared foundation for a healthier, more connected, and more resilient paddlesports industry.

The Paddlesports Trade Coalition is building a shared foundation for a healthier, more connected, and more resilient paddlesports industry. The Gold Standards & Best Practices initiative brings together retailers, brands, sales representatives, instructors, outfitters, community organizations, and advocates to create a common set of expectations, values, and practical guidance that help the entire sector thrive.

This Brand and Manufacturer Self Assessment is the first step. It helps you quickly understand where you are today, identify your highest impact opportunities, and choose what to strengthen next.

Option 1: Interactive online tool

Complete the assessment online for a guided experience. You will be taken to an external Jotform link. Jotform is a secure form platform that helps us deliver an interactive, step-by-step tool.

Start the Online Interactive Assessment

Option 2: Downloadable and printable PDF

Prefer paper, team workshops, or offline review? Download the PDF version to fill out and share internally. Great for group review and record keeping

Download the PDF Assessment

What you will get from the self-assessment

  • Clarity on priorities: See which areas are strong and which ones need attention.
  • Practical next steps: Turn your results into actions you can apply across product, sales, service, and support.
  • A common language: Align your team with the expectations retailers and partners value most.
  • Progress you can track: Use it again later to measure improvement over time.

Who it is for

This tool is built for brands and manufacturers of all sizes, including emerging and established companies. If you work with retailers, sales reps, instructors, outfitters, community partners, or advocacy organizations, this will help you align with the shared standards the industry is building together.

How this connects to PTC Gold Standards and Best Practices

The assessment is part of the PTC Gold Standard Best Practices initiative. As the initiative grows, this page will continue to expand with resources, real-world insights, and success stories that tie directly back to the standards. You can return anytime to learn, compare approaches, and find examples you can use.

Expanding resources and success stories

We will keep adding practical tools and examples that support implementation, including:

  • Playbooks and checklists

  • Templates you can adapt

  • Case studies and success stories

  • Webinar replays and highlights

  • Industry insights and shared learning

Start the Online Self Assessment