Bridging Product Knowledge: How Sales Reps Turn Brand Insight into Retail Impact I’m Rob from Bluewater Trading, and our team represents several paddlesports brands across the Upper Midwest — a region where the paddling season is short, but the enthusiasm runs deep. Over the years... Sales Reps
How to Build a Gold-Standard Product Knowledge Event Strong paddlesports retail depends on knowledgeable, confident staff — and that expertise doesn’t come from spec sheets alone. It comes from real experience, authentic connection, and hands-on time wi... Retailers & Outfitters
No Wear, No Share: A Pledge that Matters for Every Paddlesports Leader For years I have watched paddling videos take off on YouTube, Instagram, and TikTok. Many of them celebrate the thrill and freedom of kayak fishing, whitewater runs, camping trips and family paddling ... Community Organizations
Fundamentals of a Great Sales Rep PTC Framework Alignment: Gold Standards: Know Your Territory, Be Present and Responsive, Champion the Community Ecosystem Outcomes: Enhance Profitability and Sustainability, Strengthen the Paddlesport...
The Role of Brands in Protecting River Communities If you work in the paddlesports industry, you understand a simple, essential truth: our long-term success depends on the health of our rivers and waterways. Clean accessible rivers are the foundation ... Brands & Manufacturers Community Organizations
From Casual Paddlers to Committed Customers Through Community Partnerships PTC Framework Alignment Gold Standards: Champion the Community, Act Fairly Across Channels, Support Education & Access, Strengthen Local Relationships Ecosystem Outcomes: Increase Participation & Rete... Community Organizations
How Paddlesports Brands Can Contribute to Protecting Our River Communities If you work in the paddlesports industry, you understand a simple, essential truth: our long-term success depends on the health of our rivers and waterways. Clean accessible rivers are the foundation ... Brands & Manufacturers
Why Pricing Transparency Is One of the Most Powerful Tools Brands Have Pricing isn’t just a number on a spreadsheet—it’s a communication tool that shapes relationships across the entire paddlesports ecosystem. As brands, we sit at the upstream point where pricing decisio... Brands & Manufacturers
Webinar Replay: PTC Industry Gold Standards and Best Practices Implementation – Phase 1 A deep dive into the first steps to increase paddlesports participation and retention, improve profitability, and strengthen the paddlesports ecosystem. In this webinar, the PTC will launch a Brand/Ma... Brands & Manufacturers Webinar Replays
A 2025 Year-End Message from Stig Larsson, PTC Board Chair Dear Paddlesports Trade Coalition Members, As we close out another impactful year for the Paddlesports Trade Coalition (PTC), I want to take a moment to reflect on the momentum we’ve built together an...
PTC Announces 2026 Priorities December 2025 In 2026, the Paddlesports Trade Coalition will focus on the work members use most to strengthen the industry. PTC will prioritize the Industry Gold Standard Best Practices, expand member...
Black Friday / Cyber Monday: Drive Sales and Support Dealers with Ethical Promotions Every November, Black Friday and Cyber Monday (BFCM) put the outdoor industry under the same spotlight that challenges every retail sector: how do we drive sales without undermining our partners? For ... Brands & Manufacturers Retailers & Outfitters
