Strengthening the Paddlesports Industry
The Paddlesports Trade Coalition brings together brands, retailers, outfitters, and industry partners to strengthen our industry through education, advocacy, collaboration and communication.
Grow Participation
Help more people discover paddlesports and stay engaged on the water.
Industry Health
Support a stable and sustainable future for paddlesports businesses.
Best Practices
Turn shared values into practical standards the industry can use.
Trade Collaboration
Improve how all industry stakeholders work together.
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Introducing the PTC Gold Standards & Best Practices Hub
We're building a shared foundation for a healthier, more connected, and more resilient paddlesports industry. The Gold Standards & Best Practices Initiative brings together retailers, brands, sales representatives, instructors, outfitters, community organizations, and advocates to create a common set of expectations, values, and practical guidance that help the entire sector thrive.
Who We Are
The PTC is a member-led nonprofit dedicated to the growth, integrity, and sustainability of the paddlesports industry.
Events That Bring Us Together
From webinars and roundtables to Go Paddle Day celebrations, the PTC hosts events that bring our community together.
View Upcoming EventsJoin the Coalition
Whether you’re a brand, retailer, outfitter, rep, or other industry stakeholder, there’s a place for you.
View Membership OptionsTools and Resources
In 2026, PTC is focused on delivering real value through the Best Practices Hub, stronger education programs, better data and insights, and industry-wide participation efforts, all while operating efficiently and sustainably.
GOLD STANDARDS & BEST PRACTICES
Self-Assessment Tools
Quickly understand where you are today, identify your highest impact opportunities, and choose what to strengthen next.
ADVOCACY
Current Issues
The PTC is dedicated to supporting a stable and sustainable future for our industry by advocating on behalf of stakeholders.
EDUCATION
Reports & Trends
The PTC brings together data from trusted partners to inform your strategy and strengthen your business.
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