The Role of Brands in Protecting River Communities If you work in the paddlesports industry, you understand a simple, essential truth: our long-term success depends on the health of our rivers and waterways. Clean accessible rivers are the foundation ... Brands & Manufacturers Community Organizations
From Casual Paddlers to Committed Customers Through Community Partnerships PTC Framework Alignment Gold Standards: Champion the Community, Act Fairly Across Channels, Support Education & Access, Strengthen Local Relationships Ecosystem Outcomes: Increase Participation & Rete... Community Organizations
How Paddlesports Brands Can Contribute to Protecting Our River Communities If you work in the paddlesports industry, you understand a simple, essential truth: our long-term success depends on the health of our rivers and waterways. Clean accessible rivers are the foundation ... Brands & Manufacturers
Why Pricing Transparency Is One of the Most Powerful Tools Brands Have Pricing isn’t just a number on a spreadsheet—it’s a communication tool that shapes relationships across the entire paddlesports ecosystem. As brands, we sit at the upstream point where pricing decisio... Brands & Manufacturers
Webinar Replay: PTC Industry Gold Standards and Best Practices Implementation – Phase 1 A deep dive into the first steps to increase paddlesports participation and retention, improve profitability, and strengthen the paddlesports ecosystem. In this webinar, the PTC will launch a Brand/Ma... Brands & Manufacturers Webinar Replays
Black Friday / Cyber Monday: Drive Sales and Support Dealers with Ethical Promotions Every November, Black Friday and Cyber Monday (BFCM) put the outdoor industry under the same spotlight that challenges every retail sector: how do we drive sales without undermining our partners? For ... Brands & Manufacturers Retailers & Outfitters
Webinar Replay: Paddlesports Industry’s Gold Standard – Best Practices: 2026 Implementation Plan Missed the live session? Watch the replay of this important conversation as we review the outcomes from the 2025 PTC CoLab keynote, “Bridging the Gap – Developing and Finalizing the PTC Code of Ethics... Webinar Replays