Growing the Paddlesports Community

This session explores how brands, retailers, sales representatives and outfitters can better support community organizations that introduce people to paddlesports. Using examples from across North America, attendees will learn practical approaches for partnering with paddling clubs, advocacy organizations, instructional programs, outreach organizations and outdoor recreation agencies to create more opportunities for participation. The session concludes with practical recommendations and clear calls to action.

Facilitated by the PTC Best Practice Committee - Andrea White, Cross Currents Leadership