What We Care About

Our Vision

Grow Consumer Participation in Paddlesports

  • Implement strategies that build lifelong paddlesports enthusiasts
  • Engage our participants/consumers
  • Encourage inclusive access for all
  • Invite new participants and ensure safe paddlesports boating practices

Strengthen Our Industry

  • Advocate for access and sustainability
  • Address the challenges of paddlesports retail today
  • Educate the trade community regarding paddlesports marketing strategies online and in the field


Drive Efficient Trade Sales Practices

  • Provide leadership in the development of efficient trade practices for the paddlesports market segment
  • Build a solid trade community among all constituents of the paddlesports industry and consumer base