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Paddlesports Industry’s Gold Standard – Best Practices: 2026 Implementation Plan

Missed the live session? Catch the replay of our 2025 PTC CoLab keynote, Bridging the Gap – Developing and Finalizing the PTC Code of Ethics and Best Practices.

See the 2026 industry-wide plan to roll out Best Practices across retailers, brands, and reps—aimed at increasing participation and retention, improving profitability, and strengthening the paddlesports ecosystem—plus key takeaways from PTC CoLab 2025 and a clear view of where the industry is headed.

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The voice and soul of paddlesports

The Paddlesports Trade Coalition (PTC) is a member-driven non-profit (501C6) trade coalition of brands, manufacturers, retailers/outfitters, and sales reps who are the voice and soul of the North American paddlesports industry.

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PTC member organizations are dedicated to advocating for and promoting the strength of the paddlesports industry in North America. Join us!

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Education Hub

Explore a wealth of knowledge and expertise through our archive of past webinars. Tune in for insightful discussions, presentations, and valuable insights on various topics related to the Paddlesports Trade Coalition (PTC).

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