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Progress, Transition, and Purpose: A 2025 Year-End Message from Stig Larsson, PTC Board Chair

posted 16 days ago
December 2025 Dear Paddlesports Trade Coalition Members, As we close out another impactful year for the Paddlesports Trade Coalition (PTC), I want to take a moment to reflect ...

PTC Announces 2026 Priorities: Industry Gold Standard Best Practices Hub, Expanded Education, and New Member Insights Plus Leadership Transition to Maximize Member Value

posted 16 days ago
December 2025 In 2026, the Paddlesports Trade Coalition will focus on the work members use most to strengthen the industry. PTC will prioritize the Industry Gold Standard Best ...

Black Friday / Cyber Monday: Drive Sales and Support Dealers with Ethical Promotions

posted 11-13-2025
How brands and retailers can collaborate for win–win holiday sales . Every November, Black Friday and Cyber Monday (BFCM) put the outdoor industry under the same ...

Executive Brief: Impact of Direct-to-Consumer (DTC) Sales on the Paddlesports Industry

posted 05-21-2025
Overview This executive summary provides a role-based analysis of the impact of Direct-to-Consumer (DTC) sales across the paddlesports industry. Insights were drawn from a ...

PTC Statement - We Stand for Public Lands

posted 05-21-2025
Public land belongs to all of us, they are a shared inheritance and a vital part of our national identity. We must invest in more green spaces and active parks, while fiercely ...

Bridging the Confidence Gap – What the Data Tells Us About Safety and Growth in Paddlesports

posted 09-12-2024
Jim Emmons - Water Sports Foundation (WSF) Jeff Moag - Water Sports Foundation (WSF)

Future Steps to Success: Should We Consider a PTC Professional Credential?

posted 09-12-2024
Peg Phillips - National Safe Boating Council (NSBC) Pam Dillon - Paddlesports Trade Coalition (PTC)

Building Community through Inclusive Initiatives for Businesses and Participants

posted 09-12-2024
Speaking for All in Paddlesports Facilitators: Risa Shimoda (RMS) and Kelsey Bracewell (ACA)

The Greatest Successes and Failures from the Last 50 Years of Paddlesports

posted 09-10-2024
Learn from Veteran Business Leaders as they share perspectives and insight on the paddlesports industry, the current business environment, and the relevance of PTC. Moderator: ...

10-Year Outlook For the U.S. Outdoor Industry

posted 09-08-2024
The U.S. has entered a significant, unprecedented and complex period that will bring about profound and seismic changes across society, culture, economics/financial markets,politics/geopolitics ...

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